NEW YORK & SEOUL
WINDLY@P-KIM.INFO
windly.phillip
CREATIVE SERVICES:
BRANDING, DIGITAL DESIGN, CREATIVE DIRECTION, ART DIRECTION, and PHOTOGRAPHY
NY based multidisciplinary designer specializing in branding, editorial design, and art direction. My multi-cultural graphic practice is melting in fashion, music, print, film, exhibition, and any kind of field that is needed a mediator to deliver a clear+fascinated voice to the world.
2020
WATCH YOUR HEAD PAMPHLET
EDITORIAL
2020
POST ARCHIVE FACTION x PHILLIP KIM
ART DIRECTION/ GRAPHIC DESIGN
2020
OSOI EXHIBITION "SOLIDITY"
DIGITAL EXHIBITION DESIGN
2020
HYPEBEAST
DIGITAL DESIGN
2020
SUNDAE SCHOOL: SUNDAE CAVE LA POPUP STORE
CREATIVE DIRECTION/SPATIAL DESIGN/BRANDING
SUNDAE CAVE is the LA pop-up store for Sundae School that is inspired by Allegory of the Cave by Plato. Through a pop-up store, Sundae School reinterpreted the perspective of cannabis culture by visual and physical experience that has various programs, merch, and design.
2020
SUNDAE SCHOOL "GENESIS" COLLECTION
CREATIVE DIRECTION/ART DIRECTION/DESIGN
Creative direction and art direction for a capsule collection for Sundae School, The Genesis: Renaissance Campaign reinterprets the story of the world's creation with the looking glass of cannabis that is whimsical as it could be but true to our culture. The designs paired with each day of Genesis: Renaissance story tell a narrative of how cannabis leads to creativity and creation.
2019
SUNDAE FLOWER SHOP
IDENTITY SYSTEM/SPATIAL DESIGN
2020
SEOUL FASHION RADIO
BRANDING
SFR: Seoul Fashion Radio is a podcast regarding culture, fashion, and business based in Seoul, Korea. To perform the flexible identity system, logotype treatment plays with the specific grid system and photos.
2019
BOILER ROOM X SUNDAE SCHOOL
BRANDING/MOTION/SPATIAL DESIGN
2019
420 POSTER EXHIBITION
STRATEGY, BRANDING
2019
CADEJO 1ST ALBUM "FREEBODY"
ALBUM DESIGN
2020
S/S20: HOLY WATER
CREATIVE DIRECTION/FASHION
2017
MJ SOLO EXHIBITION
MJ POPUP is the exhibition of Minjoo Lee, who is a fine artist, based in Los Angeles. Conversion of the canvas is the main thesis of this exhibition. The identity system united artworks in a voice and communicate the artist's ethos and message unconsciously. It gives the ironic to the people by showcase the solid grid system with abstract painting on the bag(as a canvas)
2019
SUNDAE SCHOOL CANNABIS LAUNCHING CAMPAIGN
PACKAGE DESIGN/ART DIRECT/EDITORIAL
2019
IT DOESN'T NOT WORK ISSUE 05
EDITORIAL
An exuberant, experimental, community-oriented surfboard exhibition, It Doesn’t Not Work is hosted every Spring by Wax friends’ Picture Farm Studios in Williamsburg, Brooklyn. Each year, Wax works with Picture Farm to the author and produce a catalog ‘zine that captures the spirit and craft of the corresponding show. The form of each zine often matches the idiosyncrasy of the surf craft — hand made, unexpected, and completely unique.
2018
FTNFO: FLOWER THAT NEVER FALLS OFF
BRANDING/EDITORIAL/UI&UX/EXHIBITION/INSTALLATION
FTNFO: Flower That Never Falls Off is an international non-profit organization raising awareness for the fate of so-called comfort women, i.e. women and girls forced into sexual slavery by the Imperial Japanese Army in occupied territories before and during World War II. The term “comfort women” is a translation of the Japanese ianfu, a euphemism for prostitutes.
FTNFO represents the human rights of the victims of the war and to deal with the repetition of the same mistakes from the future by educating people about our history. To stand for comfort women, two graphic languages are used consistently. One is the simple shape of the flower. As each flower has a unique message with youth and Beaty. And by rotating type as treatment, It visualizes comfort women’ s message in a poetic way.
2018
<SELF INITIATED PROJECT>
LAFP: LOS ANGELES FASHION PARISH
BRANDING/EDITORIAL
LAFP is the new name of LA FASHION DISTRICT. LAFP is an innovative district for people who are interested in fashion and start up their own creativity. LAFP has 4 districts that represent brands, manufacturers, select shops, and shows. Each of the districts has a code and color. LAFD helps Fashion Designers/Startup brands to promote themselves. People can experience different levels of brands and culture. Fashion is not just a beauty of the surface, more than that, it an expression and language of one’s idea, culture, and identities. Through the LAFP, people can experience and communicate with other cultures and identities. Also, they will be educated in different kinds of cultures and starts to understand others.
2017
<SELF INITIATED PROJECT>
BANALITY MAGAZINE
BRANDING/EDITORIAL
Banality magazine is about Materials. Every issue introduces and curated in different uses and perspectives within selected materials for designers. Civilization can be formed by the abundance of concrete, glass, textiles, metals, and other materials. Materials are invented and made by humans, but on the contrary, the material makes us a human being.
Issue01: Plastic
Issue02: Fabric
2018
PSY FI SANS
FONT DESIGN
Psy-Fi Sans is the open sans that the form is inspired by high technology hardware. With the medium weight, low contrast, and wide. Psy-Fi Sans is used for science and technology magazine, editorial, display, and identity. Psy-Fi Sans has a unique relationship between letters as rt / ae / sa / rf / ra.
2020
FASHION/CAMPAIGN BRANDING
2020
SUNDAE SCHOOL "GENESIS" COLLECTION
CREATIVE DIRECTION/ART DIRECTION/DESIGN
SUNDAE SCHOOL:SUNDAE CAVE LA POPUP STORE
SUNDAE CAVE is the LA pop-up store for Sudnae School that is inspired by Allegory of the Cave by Plato. Through a pop-up store, Sundae School reinterpreted the perspective of cannabis culture by visual and physical experience that has various programs, merch, and design.
SEOUL FASHION RADIO
SFR: Seoul Fashion Radio is a podcast regarding culture, fashion, and business based in Seoul, Korea. To perform the flexible identity system, logotype treatment plays with the specific grid system and photos.
SUNDAE SCHOOL: 420 POSTER EXHIBITION
S/S20: HOLY WATER
S/S20 collection is inspired by Korean folk paintings. In Korean folk paintings, the fairy cleans the world by bathing in holy water. This collection is interpreted it in a dreamy, street-like voice under the theme of cleansing.
DESIGN:
PHILLIP KIM
AUDREY BARK
DAE LIM
PHOTO:
CREATIVE/ART DIRECT: PHILLIP KIM
PHOTO: KIU KA YEE
ASSISTANCE: JIMMY NYEANGO
HAIR/MAKEUP: YUUI
BOILER ROOM X SUNDAE SCHOOL
SUNDAE SCHOOL POP UP NY
CADEJO 1ST EP/LP "FREESUMMER"
SUNDAE SCHOOL CANNABIS LAUNCHING CAMPAIGN
IT DOESN'T NOT WORK ISSUE 05
An exuberant, experimental, community-oriented surfboard exhibition, It Doesn’t Not Work is hosted every Spring by Wax friends’ Picture Farm Studios in Williamsburg, Brooklyn. Each year, Wax works with Picture Farm to author and produce a catalog ‘zine that captures the spirit and craft of the corresponding show. The form of each zine often matches the idiosyncrasy of the surf craft — hand made, unexpected and completely unique.
<SELF INITIATED PROJECT>
FTNFO: FLOWER THAT NEVER FALLS OFF
FTNFO: Flower That Never Falls Off is an international non-profit organization raising awareness for the fate of so-called comfort women, i.e. women and girls forced into sexual slavery by the Imperial Japanese Army in occupied territories before and during World War II. The term “comfort women” is a translation of the Japanese ianfu, a euphemism for prostitutes.
It is to the enhancement of the rights of former comfort women by establishing FTNFO. In South Korea, people still face a hard reality that is closely related to the problems of the comfort women’s various rights. Both governments of Korea and Japan are currently under political compromise and negotiation. However, It doesn't have any progress.
The goal of FTNFO is to communicate with the victim and educate people to prevent the future. Type treatment that rotated 45 represents the theme of flowers that never fall off. The simplified shape of the petal is used as a secondary graphic element that has different messages and emotions as each flower has its unique message and symbol.
2018
FTNFO: FLOWER THAT NEVER FALLS OFF
BRANDING/EDITORIAL/UI&UX/EXHIBITION/INSTALLATION
FTNFO: Flower That Never Falls Off is an international non-profit organization raising awareness for the fate of so-called comfort women, i.e. women and girls forced into sexual slavery by the Imperial Japanese Army in occupied territories before and during World War II. The term “comfort women” is a translation of the Japanese ianfu, a euphemism for prostitutes.
FTNFO represents the human rights of the victims of the war and to deal with the repetition of the same mistakes from the future by educating people about our history. To stand for comfort women, two graphic languages are used consistently. One is the simple shape of the flower. As each flower has a unique message with youth and Beaty. And by rotating type as treatment, It visualizes comfort women’ s message in a poetic way.
LOS ANGELES FASHION PARISH
LAFP is the new name of LA FASHION DISTRICT. LAFP is an innovative district for people who are interested in fashion and start up their own creativity. LAFP has 4 districts that represent brands, manufacturers, select shops, and shows. Each of the districts has a code and color. LAFD helps Fashion Designers/Startup brands to promote themselves. People can experience a different level of brands and culture. Fashion is not just a beauty of surface, more than that, it an expression and language of one’s idea, culture, and identities. Through the LAFP, people can experience and communicate with other cultures and identities. Also, they will be educated in different kinds of cultures and starts to understand others.
BANALITY MAGAZINE
Banality magazine is about Materials. Every issue introduces and curated in different uses and perspectives within selected materials for designers. Civilization can be formed by the abundance of concrete, glass, textiles, metals, and other materials. Materials are invented and made by humans, but on the contrary, the material makes us a human being.
Issue01: Plastic
Issue02: Fabric
MJ POPUP is the exhibition of Minjoo Lee, who is a fine artist, based on Los Angeles. Conversion of the canvas is the main thesis of this exhibition. The identity system united artworks in a voice and communicate artist's ethos and message unconsciously. It gives the ironic to the people by showcase the solid grid system with abstract painting on the bag(as a canvas)
ART DIRECTORS CLUB
Psy-Fi Sans is inspired by open sans. The font has medium weight, low contrast, and wide. Psy-Fi Sans is used for science and technology magazine, editorial, display, and identity. During the project, I focused on the relationship between letters as rt / ae / sa / rf / ra.