NY based multidisciplinary designer specializing in branding, editorial design, and art direction. My multi-cultural graphic practice is melting in fashion, music, print, film, exhibition, and any kind of field that is needed a mediator to deliver a clear+fascinated voice to the world. 

Work In Process -- Released in FEB (PRE OPEN-1/26, OFFICIAL OPEN - 2/26)
PP(S)
BRANDING, PACKAGING, SOCIAL CONTENTS, ART DIRECTION

PP(S), PostPleasure(Sound) is the bar and bistro located in Seoul, Korea. 
The bistro served dry-aging hamburger with special source and selected electronic music.
The forms are from the wave of the sound and pleasure of the good taste. 

2021
NIKE x LMC
CAMPAIGN BRANDING, ART DIRECTION, INSTALLATION

2021
CADEJO BRANDING & MV
BRANDING, ALBUM DESIGN, MV FILM DIRECTING, SOCIAL CONTENTS

2020
WATCH YOUR HEAD PAMPHLET
EDITORIAL

2020
POST ARCHIVE FACTION x PHILLIP KIM
ART DIRECTION/ GRAPHIC DESIGN

2020
DESCENTE
CAMPAIGN CONCEPT, LOOKBOOK, WINDOW DISPLAY DESIGN, LETTERING

2020
OSOI EXHIBITION "SOLIDITY"
DIGITAL EXHIBITION DESIGN

2020
HYPEBEAST
DIGITAL DESIGN

2020 - 21 -- (WIP)--RELEASED IN MARCH
USS
PACKAGE DESIGN, BRANDING

2020
SUNDAE SCHOOL: SUNDAE CAVE LA POPUP STORE
CREATIVE DIRECTION/SPATIAL DESIGN/BRANDING

SUNDAE CAVE is the LA pop-up store for Sundae School that is inspired by Allegory of the Cave by Plato. Through a pop-up store, Sundae School reinterpreted the perspective of cannabis culture by visual and physical experience that has various programs, merch, and design. 

2020
SUNDAE SCHOOL "GENESIS" COLLECTION
CREATIVE DIRECTION/ART DIRECTION/DESIGN

Creative direction and art direction for a capsule collection for Sundae School, The Genesis: Renaissance Campaign reinterprets the story of the world's creation with the looking glass of cannabis that is whimsical as it could be but true to our culture. The designs paired with each day of Genesis: Renaissance story tell a narrative of how cannabis leads to creativity and creation.

2019
SUNDAE FLOWER SHOP
IDENTITY SYSTEM/SPATIAL DESIGN

2020
SEOUL FASHION RADIO
BRANDING

SFR: Seoul Fashion Radio is a podcast regarding culture, fashion, and business based in Seoul, Korea. To perform the flexible identity system, logotype treatment plays with the specific grid system and photos. 

2019
BOILER ROOM X SUNDAE SCHOOL
BRANDING/MOTION/SPATIAL DESIGN

2019
420 POSTER EXHIBITION
STRATEGY, BRANDING

2019
CADEJO 1ST ALBUM "FREEBODY"
ALBUM DESIGN

2020
S/S20: HOLY WATER
CREATIVE DIRECTION/FASHION

2017
MJ SOLO EXHIBITION

MJ POPUP is the exhibition of Minjoo Lee, who is a fine artist, based in Los Angeles. Conversion of the canvas is the main thesis of this exhibition. The identity system united artworks in a voice and communicate the artist's ethos and message unconsciously. It gives the ironic to the people by showcase the solid grid system with abstract painting on the bag(as a canvas)

2019
SUNDAE SCHOOL CANNABIS LAUNCHING CAMPAIGN
PACKAGE DESIGN/ART DIRECT/EDITORIAL

2019
IT DOESN'T NOT WORK ISSUE 05
EDITORIAL

An exuberant, experimental, community-oriented surfboard exhibition, It Doesn’t Not Work is hosted every Spring by Wax friends’ Picture Farm Studios in Williamsburg, Brooklyn. Each year, Wax works with Picture Farm to the author and produce a catalog ‘zine that captures the spirit and craft of the corresponding show. The form of each zine often matches the idiosyncrasy of the surf craft — hand made, unexpected, and completely unique.

2018
FTNFO: FLOWER THAT NEVER FALLS OFF
BRANDING/EDITORIAL/UI&UX/EXHIBITION/INSTALLATION

FTNFO: Flower That Never Falls Off is an international non-profit organization raising awareness for the fate of so-called comfort women, i.e. women and girls forced into sexual slavery by the Imperial Japanese Army in occupied territories before and during World War II. The term “comfort women” is a translation of the Japanese ianfu, a euphemism for prostitutes.

FTNFO represents the human rights of the victims of the war and to deal with the repetition of the same mistakes from the future by educating people about our history. To stand for comfort women, two graphic languages are used consistently. One is the simple shape of the flower. As each flower has a unique message with youth and Beaty. And by rotating type as treatment, It visualizes comfort women’ s message in a poetic way.

2018
<SELF INITIATED PROJECT>
LAFP: LOS ANGELES FASHION PARISH
BRANDING/EDITORIAL

LAFP is the new name of LA FASHION DISTRICT. LAFP is an innovative district for people who are interested in fashion and start up their own creativity. LAFP has 4 districts that represent brands, manufacturers, select shops, and shows. Each of the districts has a code and color. LAFD helps Fashion Designers/Startup brands to promote themselves. People can experience different levels of brands and culture. Fashion is not just a beauty of the surface, more than that, it an expression and language of one’s idea, culture, and identities. Through the LAFP, people can experience and communicate with other cultures and identities. Also, they will be educated in different kinds of cultures and starts to understand others.

2017
<SELF INITIATED PROJECT>
BANALITY MAGAZINE
BRANDING/EDITORIAL

Banality magazine is about Materials. Every issue introduces and curated in different uses and perspectives within selected materials for designers. Civilization can be formed by the abundance of concrete, glass, textiles, metals, and other materials. Materials are invented and made by humans, but on the contrary, the material makes us a human being.

Issue01: Plastic
Issue02: Fabric

2018
PSY FI SANS
FONT DESIGN

Psy-Fi Sans is the open sans that the form is inspired by high technology hardware. With the medium weight, low contrast, and wide. Psy-Fi Sans is used for science and technology magazine, editorial, display, and identity. Psy-Fi Sans has a unique relationship between letters as rt / ae / sa / rf / ra.