*SUNDAE SCHOOL*HOLISTIC<WIP>*TELEPORT STUDIO*SEOUL FASHION RADIO*EARTH LANDING PRJOECT*VIDI *GODPARTICLE*FTNFO *LAFP *DEFEND OF WILDLIFE *REEBOK *ADC
EDITORIAL*IDNW — Exhibition Zines*AI & FUTURE SOCIETY ON SCREEN*SUNDAE SCHOOL — Zine, Pamphlet*VIDI*FTNFO (INDIPENDENT)
ENVIORNMENT DESIGN*SUNDAE SCHOOL — LA POPUP*SUNDAE SCHOOL — HallofFlower*SUNDAE SCHOOL — NY POPUP*4:20 POSTER EXHIBITION*MJ — POPUP*VIDI — ART BOOKFAIR LA
ART DIRECTION/FASHION/PHOTO/ETC*SUNDAE SCHOOL — SS20 Collection Design*SUNDAE SCHOOL — FW20 Collection Design*SUNDAE SCHOOL — SS/21 Collection Design*SUNDAE SCHOOL — EDITORIAL*MOONMOON — MV*VIDI — ART DIRECTION*SHINEE, SM TOWN *EJO — Album Cover*CADEJO — Album, EP Design*SMILE FLOWER
WORK IN PROCESS
AI AND FUTURE SOCIETY ON SCREEN
The Genesis: Renaissance Campaign reinterprets the story of the world's creation with the looking glass of cannabis that is whimsical as it could be but truthful to our culture. The designs paired with each day of Genesis: Renaissance story tell a narrative of how cannabis leads to creativity and creation.
SUNDAE CAVE is the pop up store in Los Angeles, inspired by Allegory of the Cave by Plato. Through Pop-up store, Sundae School reinterpreted the cave by new experience that are various programs, merch, and design. The space is to learn and to be inspired.
DESIGN:PHILLIP KIMJITAE KIMHOJIN IN
2019 - 2020
SUNDAE SCHOOL:SUNDAE CAVE LA POPUP STORE
SFR: Seoul Fashion Radio is the podcast regarding culture, fashion, and business based on the Seoul, Korea. To perform the flexible identity system, logo type treatment play with the specific grid system and photos.
SEOUL FASHION RADIO
SUNDAE SCHOOL: 420 POSTER EXHIBITION
S/S20:HOLLYWATER is inspired by Korean folk paintings. In Korean folk paintings, the fairy cleans the world by bathing in holly water. This collection is interpreted it in a dreamy, street-like voice under the theme of cleansing.
DESIGN:PHILLIP KIMAUDREY BARKDAE LIM
PHOTO:CREATIVE/ART DIRECT: PHILLIP KIMPHOTO: KIU KA YEEASSISTANCE:JIMMY NYEANGOHAIR/MAKEUP: YUUI
BOILER ROOM X SUNDAE SCHOOL
SUNDAE SCHOOL POP UP NY
IDENTITY SYSTEM/SPATIAL DESIGN
ART DIRECTION/DESIGN/LETTERING:DIGITAL ALBUM,EP, AND LP
Sundae School x Van Leeuwen Ice Cream Truck
SUNDAE SCHOOL:PRODUCT LAUNCH CAMPAIGN
PACKAGE DESIGN/ART DIRECT/EDITORIAL
An exuberant, experimental, community-oriented surfboard exhibition, It Doesn’t Not Work is hosted every Spring by Wax friends’ Picture Farm Studios in Williamsburg, Brooklyn. Each year, Wax works with Picture Farm to author and produce a catalog ‘zine that captures the spirit and craft of the corresponding show. The form of each zine often matches the idiosyncrasy of the surf craft — hand made, unexpected and completely unique.
One of my great experience at Wax Studio is emerge the reinterpreted idea within the typography and grid system. Through rotating the paragraph, it drives reader to experience the surfing indirectly.
IT DOESN'T NOT WORK ISSUE 05
FTNFO: Flower That Never Falls Off is an international non-profit organization raising awareness for the fate of so-called comfort women, i.e. women and girls forced into sexual slavery by the Imperial Japanese Army in occupied territories before and during World War II. The term “comfort women” is a translation of the Japanese ianfu, an euphemism for prostitute.
It is to the enhancement of the rights of former comfort women by establishing FTNFO. In the South Korea, people still face a hard reality that is closely related to the problems of the comfort women’s various rights. Both governments of Korea and Japan are currently under political compromise and negotiation. However, It doesn't have any progress.
The goal of FTNFO is to communicate with the victim and educate people to prevent from the future.
Type treatment that rotated 45 represent the theme of flowers that never fall off. The simplified shape of petal is used as a secondary graphic element that has different message and emotion as like each flower has a their unique message and symbol.
FLOWER THAT NEVER FALLS OFF
LAFP is the new name of LA FASHION DISTRICT. LAFP is a innovative district for people who are interested in fashion and start up their own creativities. LAFP has 4 districts that represent for brands, manufactures, select shops, and shows. Each of the districts has a code and color. LAFD helps Fashion Designers/Start up brands to promote themselves. People can experience different level of brands and culture. Fashion is not just a beauty of surface, more than that, it a expression and language of one’s idea, culture and identities. Through the LAFP, people can experience and communicate with other cultures and identities. Also they will be educated different kinds of cultures and starts to understand others.
Banality magazine is about Materials. Every issue introduces and curated in different uses and perspective within selected materials for designers.
Civilization can be formed by the abundance of concrete, glass, textiles, metals and other materials.Materials are invented and made by human, but on the contrary, they material makes us as a human being.
Issue01: PlasticIssue02: Fabric
MJ POPUP is the exhibition of Minjoo Lee, who is a fine artist, based on Los Angeles. Conversion of the canvas is the main thesis of this exhibition. The identity system united artworks in a voice and communicate artist's ethos and message unconsciously. It gives the ironic to the people by showcase the solid grid system with abstract painting on the bag(as a canvas)
Client: Minjoo Lee, Beloved Artist
ART DIRECTORS CLUB
Psy-Fi Sans is inspired by open sans. The font has medium weight, low contrast, and wide. Psy-Fi Sans is used for science and technology magazine, editorial, display, and identity. During the project i focused on relationship between letters as like rt / ae / sa / rf / ra.
PSY FI SANS