STATEMENT:Defenders of Wildlife is dedicated to the protection of all native animals and plants in their natural communities. Founded in 1947, Defenders of Wildlife is a major national conservation organization focused solely on wildlife and habitat conservation and the safeguarding of biodiversity. They believe in the inherent value of wildlife and the natural world, and this singular focus defines our important niche in the environmental and conservation community and serves as the anchor for our organizational values. Defenders’ approach is direct and straightforward - They protect and restore imperiled species throughout North America by transforming policies and institutions and promoting innovative solutions.
STRATEDY:The shape of the logotype represents DW which abbreviates for Defenders of Wildlife. This logotype is made up of the seven different geometric shapes that are in a tangram. The seven shapes represent seven continents and seven programs that Defenders of Wildlife is conducting.
An assembled traditional puzzle represents harmony, but unlike puzzles, tangram is not limited to a particular fitting with one another. The different shaped blocks of tangram are able to make forms freely, therefore tangram is the metaphor for the brand. Our ecosystem is not framed unlike puzzles, rather we have to interact with each other and be harmonized to protect and make a better planet.